The international exhibition of apparel and textile industry "Fashion Industry", the only specialized fair in the North-West region of Russia, was held from October 9 to 12 in St. Petersburg. The event took place at the most modern exhibition venue in Europe - ExpoForum. The exhibition was supported by the Ministry of Industry and Trade of the Russian Federation, the Administration of St. Petersburg, the Center for the Development and Support of Entrepreneurship of St. Petersburg. Organizer - "FAREXPO" company.
The exhibition area was divided into 2 zones: “Wholesale and pre-order new collections”, open to wholesale buyers who are ready to place an order for their store and “FAST-FASHION - Real warehouse”, where industry experts and private buyers were able to purchase trend models in small batches and retail. New collections were presented by clothing manufacturers from 15 cities and 7 regions of Russia, as well as Germany, Italy, Finland, Bangladesh, Belarus and Kyrgyzstan.
Within the framework of the exhibition, the Economic Forum of Fashion Industry was held. The Forum was opened by a specialized conference “Survive and Win. The battle of cases. Production, trade, creativity. The best experience. " The event was attended by heads of government agencies, trade organizations and manufacturing companies. The main event of the conference was the signing of an agreement on cooperation between the Central Resource Center of St. Petersburg and the Center for Support for Manufacturers of the Ivanovo Region.
At the Forum, experts from the fashion industry talked about how to increase sales, the problems of retail and fast-fashion, and 3-d clothing design. Anush Gasparyan, FCG Commercial Director, conducted an analysis of the fashion market and spoke about key trends. Maria Smorchkova, CEO of APRIM, shared how to understand the abundance of players and profitably offer her product to a buyer through online platforms. Anastasia Turovskaya (company Smart Lines) held a master class “How to survive in the era of FAST Fashion and the desire of a buyer to buy products using microparty online. Product labeling. " And much more.
A highlight of the program was a show with a stylist, which was first held as part of the Fashion Industry exhibition. Fashion expert and TV presenter Svetlana Starostina held a master class on building a store assortment based on real collections of exhibitors, and also talked about the features of offline and online sales.
On October 12, there was a fashion show of the MEAN collection by the famous St. Petersburg designer Katya Anzhanova, with the participation of the 45+ GrandMama community of women. The event aroused great interest among visitors to the exhibition.
All days of the exhibition on the catwalk of Fashion Industry, there were shows of collections of Russian and foreign clothing brands: MIAM, PIONI +, VIAMINNET, GEMMI, VEJITS (Finland); ELENATEZ, SUGARLIFE, FAERI (Ryazan); MARGO, IRLAND, NERUM, SNOWFLAKE (Vologda), HASS Fashion (Moscow), ALPECORA (Moscow) and many others.
At the opening ceremony, the winners of the "NEXT Generation" contest were awarded. The winner in the direction of “Costume” was Perkhun Maria. In the direction of “Textile”, Lipavskaya Catherine won. In the nomination “Graphic Design”, Kotova Kristina became the first. All winners in the nominations are representatives of “St. Petersburg State Art and Industry Academy named after A.L. Stieglitz. "
Within the framework of the Fashion Industry exhibition, the Job Fair “Valuable personnel of the fashion industry” was open daily. Organizers - FAREXPO Exhibition Company, Fashion Jobs.com portal.
The next Fashion Industry exhibition will be held in St. Petersburg on March 11-14, 2020.