Fashion Industry

NEWS

25.10.2024

The official post-release of the exhibition has been published

The official post-release of the exhibition has been published

In autumn, the exhibition was attended by manufacturers and suppliers of women's, men's, outerwear and accessories from Russia, Belarus and Mongolia.

New collections of knitwear, linen, cashmere, wool and viscose products were demonstrated by PALLA, TD "OVAL" (TM GERRY ROSS), ACHOSA, Sharkanskaya knitwear factory (TM OLSARRI), Tanita, Elizaveta Factory, BOOM, ROMGIL, Eger-Art, Nerum, ALESYA, Voltri and others.

Bags, gloves, accessories and headwear were presented by: Giuliani Romano, Sumkov, Robetra Firenze, Bags of Penza, Nina Vikont, TM Flioraj, "It's all about the hat and...", Mir krasoty, Shapoland and others.

Outerwear was offered by: DIDI, BELCANTO, Shuby.by, TD Imperial, Scelta Mia, LORY Fashion and others.

34 designers of the project "Petersburg Design" took part in the exhibition. They presented women's, men's, children's clothing and accessories. Among the participants of the exhibition: Exactly, BYGUROVA, YLLL, Chiaro di luna, YUKKA, Puellawear, AML Studio, MissAlvia, DQLwear, Bijou, Serafim Christofaru, BOCA AROMA and others. "Petersburg Design" is a project of the Government of St. Petersburg to support local designers.

The Fashion Industry exhibition venue hosted the Forum of Young Designers and the final of the International Competition Generation NEXT, in which 407 applications were submitted from students and graduates of 20 educational institutions in Russia, Belarus, Kazakhstan and Great Britain.

The winners of the competition were:

in the COSTUME category – Maria Vagacheva, clothing and accessories collection “Aquarium Art”, St. Petersburg State University of Industrial Technologies and Design, supervisor Irina Pestova;
in the TEXTILE category – Anna Parmenova, panel “Carpet Monster”, St. Petersburg State Academy of Art and Industry named after A. L. Stieglitz;
in the GRAPHIC DESIGN category – Tatyana Barabanova, series of sketches “Eclectic 1”, St. Petersburg State Academy of Art and Industry named after A. L. Stieglitz, supervisor Svetlana Stazhkova.

The partners of the Competition were: fashion.ru, moda.ru, alfer.group, community.rf, competition.rf, riamoda.ru, modanews.ru, moda247.ru, Fashion magazine, TM "Hollofiber", TM Pantone, Sverdlovsk worsted mill, exhibition "Textillegprom", Stieglitz Academy, S.G. Stroganov University, Ivanovo Polytechnic.

Participants and visitors noted the interesting business program with seminars and reports, which were filled with useful practical information from experts in the field of fashion, style and marketing. The program events were devoted to the secrets of marketing and sales, seasonal trends, new principles of logistics, creating your own brand from scratch, and realizing creative potential with the help of grants.

Alena Marycheva spoke about adapting digital printing to garment patterns in one program.
Elena Kagirova spoke about critical mistakes in running social networks: what platform and what budgets are needed to promote your project.
Maxim Krylov spoke about the possibility of realizing creative potential with the help of grants and funds.
Yulia Karagodina looked at the directions and trends of catwalk collection shows.
Irina Pishchuk spoke about life hacks in fashion marketing and sales, about new principles of human behavior that dictate different rules for promoting business.
Maria Odinokova and Shushshana Grigoryan spoke about technologies, trends and prospects for digital printing in fashion.
Maria Simakova held a seminar on the topic “New logistics 2024: — paths, schemes and solutions”.
Svetlana Starostina spoke about the points of contact between the creativity of a couturier and an ordinary woman and held a seminar on the topic "Speech that controls the life and reality of a woman."
Maya Kuznetsova gave a lecture "Fashion - dictatorship or freedom."
Irina Selyuta held a master class for designers "Take care of ideas from a young age!"
Valentina Kuznetsova spoke about brand promotion in the Internet space.

Traditionally, the exhibition confirmed its attendance. Over 7,500 people visited the exhibition over 4 days. Most of the exhibition participants were able to achieve their goals: they met with partners and concluded new contracts, received feedback from visitors, and replenished their working capital. 90% of the Fashion Industry exhibitors decided to participate in the exhibition in the spring of 2025.

The next Fashion Industry exhibition will be held from 13 to 16 March 2025.

24.10.2024

Results of the Creative Youth Forum and the Generation NEXT Young Designers Competition

Results of the Creative Youth Forum and the Generation NEXT Young Designers Competition

Results of the International Forum of Young Designers and the Final of the Generation NEXT 2024 Competition

On 17-20 October 2024 at the International Exhibition of Fashion Industry in Expoforum (St. Petersburg) there was held the Forum of Young Designers and the final of the International Competition ‘Generation NEXT’. 407 applications were submitted from students and graduates of 20 educational institutions of Russia, Belarus and Kazakhstan.

The competition stand presented 86 projects of textile, costume and graphic designers. 70 finalists had the opportunity to participate in the business programme: to listen to lectures, seminars and master classes of experts, to learn the opinion of consumers about their works within the framework of the Public Jury voting.

Contest experts: Maya Kuznetsova (Artistic Director of the Generation NEXT contest, author and head of the project Studio of Costume Art ARTISIA), Irina Seluta (director of fashion house LiliaKisselenko), Ilya Tikhonov (head and creator of the combined editorial and advertising agency Modanews.ru + moda247. ru), Valentina Kuznetsova (editor-in-chief of RIA Moda, vice-president of the MODA.RF Federation), Anton Alfer (CEO of ALFER.GROUP, president of the MODA.RF Federation). ru), Valentina Kuznetsova (Editor-in-Chief of RIA Moda, Vice-President of MODA.RF Federation), Anton Alfer (CEO of ALFER.GROUP, President of MODA.RF Federation), Maxim Krylov (expert of the art-cluster ‘Tavrida’, member of the expert council of ‘Rosmolodezh’), Nadezhda Zainakova (General Director of CJSC ‘Sharkan-krikotazh’) chose the most relevant, original and promising projects.

The winners of the contest were:

in the direction of COSTUME - Maria Vagacheva, collection of clothes and accessories ‘Aquariumistics’, St. Petersburg State University of Industrial Technologies and Design, supervisor Irina Alexandrovna Pestova;

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in the direction of TEXTILE - Anna Parmenova, panel ‘Carpet Monster’, St. Petersburg State Academy of Art and Industry named after A.L. Stieglitz. A. L. Stieglitz;

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in the direction of GAPHIC DESIGN - Tatiana Barabanova, series of sketches ‘Eclectic 1’, St. Petersburg State Academy of Arts and Industry named after A. L. Stieglitz. A.L. Stieglitz, supervisor Svetlana Stazhkova.

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The competition organiser, FAREXPO Exhibition Association, gave the winners the opportunity to participate free of charge in the showroom of young designers at the spring International Fashion Industry Exhibition 13-16 March 2025. The winners also received prizes from the contest partners: publications on Ilya Tikhonov's Modanews+Moda 24/7 portal and RIA Moda portal from Valentina Kuznetsova, placement on moda.ru and fashion.ru portals from Anton Alfer, rolls of Hollofiber insulation from Thermopol company. Anna Parmenova with the assistance of Ilya Tikhonov will take part in the International Professional Exhibition ‘Textillegprom’ (organiser Textilexo Ltd) in February 2025.

Contest Winners: Anastasia Vinogradova (1st degree diploma in Prom-textile and Prom-image categories, diploma ‘Recognition of the Public Jury’, Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg), Anna Astashenkova (1st degree diploma Fashion Graphics, 2nd degree Diploma Collection, Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg), Elizaveta Rogozina (2nd degree Diploma Prom-image, 3rd degree Diploma Collection, Institute of Business and Design, Moscow), Albina Anstashenkova (1st degree Diploma Fashion Graphics, 2nd degree Diploma Collection, Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg). Stieglitz St. Petersburg), Elizaveta Rogozina (2nd degree Diploma Prom-image, 3rd degree Diploma Collection, Institute of Business and Design, Moscow), Albina Andzhanova (1st degree Diploma Collection, National Institute of Design, Moscow), Evgeny Kotov (2nd grade diploma Collection, Moscow), Anna Gorkovenko (3rd grade diploma Collection, MSTU, Maikop), Polina Truskovskaya (2nd grade diploma Footwear and Accessories, BSAI, Minsk), Ruslan Fidarov (2nd grade diploma Footwear and Accessories, St. Petersburg State University of Art and Design named after A. L. Stieglitz). A. L. Stieglitz, St. Petersburg), Mikhail Evtropkov (1st degree diploma Photography, A. L. Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg), Vladislav Zavyalov (2nd degree diploma Photography, K. D. Ushinsky YaSPU, Yaroslavl), Tatiana Belskaya (2nd grade Diploma Fashion Graphics, Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg), Daria Zakhvatkina (1st grade Diploma Art-textile, Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg). Stieglitz, St. Petersburg), Anastasia Podoynitsina (2nd degree diploma Prom-textile, 3rd degree diploma Art-textile, A. L. Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg), Daria Pronyushkina (diploma ‘Recognition of the Public Jury’ Collection and Prom-textile, A. L. Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg), Daria Pronyushkina (diploma ‘Recognition of the Public Jury’ Collection and Prom-textile, A. L. Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg). Stieglitz, St. Petersburg), Margarita Kovalenko (Diploma ‘Recognition of the Public Jury’ Art-textile, Stroganov Russian State University of Fine Arts, Moscow), Ekaterina Malakhova (Diploma ‘Recognition of the Public Jury’ Footwear and Accessories, A. L. Kosygin Russian State University, Moscow). A.N. Kosygin, Moscow), Daria Mozzhorina (diploma ‘Recognition of the Public Jury’ Fashion Graphics, S.G. Stroganova Russian State Art and Design University, Moscow), Maria Khrisanova (special diploma Art-textile, S.G. Stroganova Russian State Art and Design University, Moscow).

Prizes from the competition partners for these talented designers: three rolls of Hollofiber insulation from Thermopol, fabrics from Sverdlovsk worsted mill, nine publications on the B2B platform ‘Fashion Magazin’, four publications on the RIA Moda portal. Anastasia Vinogradova received a Syntes Labs ColorReader manual colourimeter from Syntez Vostok, a distributor of PANTONE TM.

Yulia Grishina (3rd degree diploma Prom-textile, Kosygin Russian State University, Moscow), Albina Anzhdanova (1st degree diploma Collection, National Institute of Design, Moscow) and Alina Sushkova (Collection, ISOIP branch of DSTU in Shakhty) received publications from the online edition Cleo.ru.

The laureates of the competition were also:

Ekaterina Valyunina and Ekaterina Shatskova (2nd degree diplomas Art-textile, Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg), Efrosinya Polyakova (3rd degree diploma Art-textile, Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg), Ekaterina Kiseleva (3rd degree diploma Prom-textile, Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg). L. Stieglitz, St. Petersburg), Ekaterina Kiseleva (3rd degree diploma Prom-textile, A. L. Stieglitz St. Petersburg State University of Fine Arts, St. Petersburg), Yulia Bausheva (3rd degree diploma Shoes and Accessories, A. I. Herzen State Pedagogical University, St. Petersburg), Yulia Bausheva (3rd degree diploma Shoes and Accessories, A. I. Herzen State Pedagogical University, St. Petersburg), Ya. Herzen, St. Petersburg), Yana Kurysheva (3rd degree diploma Photography, SPbGUPTD), Alisa Petrova (3rd degree diploma Fashion Graphics, SamGTU, Samara), Daria Gaibalova (special diploma of the expert council for mastery of illustration techniques, Institute of Business and Design, Moscow), Ekaterina Ovsyannikova (special diploma of the expert council for mastery in working with the material, Art-textile, KDDPI RGKhPU named after S.G. Gorky, Moscow), Yekaterina Ovsyannikova (special diploma of the expert council for mastery in working with the material, Art-textile, KDDPI RGKhPU named after S.G. Gorky, Moscow). S. G. Stroganov, Moscow), Daria Ershova (special diploma of the expert council for original figurative solution of the theme, Art-textile, SPbGUPTD), Diana Dobrikova (special diploma of the expert council for perspective commercial drawing, Prom-textile, IVGPU, Ivanovo), Anastasia Asayonok and Elizaveta Tikhonovich (special diploma of the Expert Council for creative solution of youth clothes, VGTU, Vitebsk), Anastasia Boikova (special diploma for original solution of accessories in the collection, ISOIP branch of DSTU in Shakhty). Shakhty).

We congratulate the winners and laureates and thank the managers for the excellent training of young designers!

The business programme specially prepared by the Forum experts for young designers touched upon important practical issues of bringing design projects into production, obtaining grant support, positioning and interaction with the media. The organisers would like to thank all the experts and partners for supporting the project.

The great interest in the Forum and positive feedback from the participants testify to the relevance of the event. The organiser, FAREXPO Exhibition Association, announces the continuation of the project. Applications for participation in the spring Forum and Competition ‘Generation NEXT’ will be accepted from 13 January 2025. The Forum and the final of the Competition will be held on 13-16 March 2025 at the International Fashion Industry Exhibition in Expoforum (St. Petersburg).

The Generation NEXT International Competition for Young Designers was launched by VO FAREXPO in 2009. The aim of the project is to help strengthen the position of domestic designers and fashion manufacturers: to identify talented students and promising young designers to provide a talent pool for the light industry, to involve them in the professional environment and to support them at the stage of building a career.

In the format of a joint exposition of projects by costume, textile and graphic designers, the Generation NEXT competition was held twice a year from 2013 to 2018. The number of finalists has grown from 15 to 150 during this time. Among them are students and graduates of more than 15 major Russian universities and colleges, young designers from Belarus, Kazakhstan, Lithuania and Latvia, Italy. The finalists of the contest invariably took part in the business programme of the International Exhibition ‘Fashion Industry’. The winners of the contest have successfully started their careers in the industry, many of them work in leading companies or develop their own brands. Over the years, Generation NEXT has established itself as an independent and authoritative project, and the competition has become one of those patronised by the National Academy of Fashion Industry (NAIM). In 2015, the winner of the contest received the Golden Spindle National Award in the Debut category. In 2024, the Generation NEXT competition was relaunched as part of the Young Designers Forum.

Partners of the Competition ‘Generation NEXT’: Stieglitz State University of Fine Arts, Stroganov Russian State University of Fine Arts, IVHPU, fashion.ru, moda.ru, alfer.group, community.rf, contest. rf, riamoda.ru, modanews.ru, moda247.ru, Modny magazine, TM ‘Hollofiber’, Exhibition ‘Textillegprom’, TM Pantone, Sverdlovsk worsted mill.

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CATALOGUE OF EXHIBITION

OPENING TIMES

17-20 october 10.00-18.00

VENUE

The EXPOFORUM Convention and Exhibition Centre

Pavilion E

Saint Petersburg,
Peterburgskoe shosse 64/1

Metro «Moskovskaya»

TESTIMONIALS

Xenia Vrbanich

Founder of brand XD Design (Croatia)

– St. Petersburg – is a fashion city with big potential. There is an amazing atmosphere- architecture, museums, shops. I like it even more than Paris. It is not surprising that there is a professional event of the fashion industry in this city which has the government support. At the exhibition we represent the current collection, which you will be able to find soon in shops all over the world, and samples of coming SS’19 collection. I feel that citizens and guests of the city really like our models, we did not have lack of the interest.

Nadezhda Zainakova

CEO «Sharkan-Trikotazh»Ltd (Udmurtia, Russia)

– I felt a bit prejudiced about participation at the Fashion Industry exhibition this year. I was afraid of lack of buyers- new venue, which is not at the downtown. But I was wrong, our participation was very successful, we have met new buyers. Besides, the Fashion Industry exhibition is always a place for new knowledge and new contacts for us. For example we base our upcoming collections on the information of Luba Popova’s seminar. This year we have found out about on-line platform of the “Fashion magazine”, which we are going to use for promotion of our products around Russia. The zone of outsourcing is a very useful beginning. Nowadays fashion has changed very fast, and to have 8 collections per year is not enough. We feel not enough of producing volume and have to look for partners who will help us with that. I am more than satisfied with the new venue and new format of the event.

David Wilkinson

Managing director of the department store «Au pont rouge» (St. Petersburg, Russia)

– It is a great idea to organize a professional event for the fashion-business in St. Petersburg. It is the city with a huge numbers of opportunities, gorgeous buildings, surrounding by the water. It is the city with lots of talented people, where you can always use your potential. Besides, St. Petersburg has always been a place where something new was born. Fashion Industry exhibition has become this kind of discovery for me. It is a place where interest of designers, producers and retailers gather together because of the union goal- to dress up the Russians. This project has a great future because it is supported by the government of the country which is very important nowadays.

Abdula Mahmood Barakat

chain of stores «Mnogo tkanei» (St. Petersburg, Russia)

– It is my first visit of the exhibition. My partners have invited me. I would like to see their new collections and increase our relationships. From the very first view I have found 3 new supplier for my shops. We will try to cooperate with them, the assortment is a great. I like this event, First of all I am impressed of quantity and variety of represented fabrics, secondly the high level of professional skills of employers at the stands.

Another testimonials

Natalia Padchenko, Regional manager of S’Oliver (Germany)
- Most of exhibitors are clothes producers. Our conception is a bit different- we offer stock collections of European brands. But even in this segment we have found interested buyers. Besides we have met our old clients who visit us to see our collections and sign contracts. Of course we can speak about final results of our participation after we calculate all sign contracts. But if we can increase our presence in Russian market thanks to new clients we will take it as success and will participate in spring edition of the fair.

Elena Nikolaeva, founder of ELNY brand (St. Petersburg, Russia)
- It was a very new experience for us to participate at the exhibition in completely new format, eban though we have been participated it for many years. The reduction of visitors numbers is understandable, but they all are our target audience. New Venue helped to create the atmosphere of b2b event, we could spend enough time to each buyer, make better presentation of our product and conditions of cooperation. The catwalk at the main runway fulfilled the impression of our company, we got many compliments and feedback of our potential clients.

Galina Egoshina, Buyer (Sibay, Bashkirtostan, Russia)
- We have 2 shops with lingerie in our town (60 000 citizens). We have to satisfy requests of all women in our town, who care about quality and ready to pay for it. We have been attracted to this exhibition by business program. I have met high-professional specialists. Even though they speak mostly about apparel but i still can use this information for my lingerie segment. For sure I will use all they recommendations and advices. In general if we speak about the exhibition, I am sure it will grow and develop. Professionalism is everywhere- exponents, different price segments etc.

Julia Gracheva, Director of sole proprietorship company (Volosovo, Leningrad region)
- Specialized exhibition should be open only for buyers and professionals of the industry. I am glad that Fashion Industry has changed its format and has become a business event. Honestly speaking I don’t really like to visit such kind of events in Moscow, and we have lack of it here in St. Petersburg. I feel like I did not waste my time by visiting the exhibition. And I believe this project will grow and become more interesting.

FASHION INDUSTRY –

NEW STANDARDS OF THE EXHIBITION