October 22, 2022 marks exactly 30 years since the first exhibition of the company, which now bears the name of FAREXPO LLC.
At that time, in the 90s of the twentieth century, in the context of the post-Soviet economic crisis, the revival of the Russian exhibition industry began. In contrast to state-funded parade and demonstration exhibitions and fairs of the Soviet era, commercial exhibitions began to be held, the participants of which considered these events as a marketing tool to promote their products on the market. The organizers began to pay special attention to attracting targeted visitors to the exhibitions and providing exhibitors with services that increase the economic return from participation in exhibitions.
FAREXPO took an active part in this process of the formation of the domestic exhibition industry, becoming the organizer of B2B technical exhibitions and B2C fairs, the topics of which were in demand by the market and relevant for supporting the development of Russian goods manufacturers and services.
In a short time, the company has created a team of specialists with a high level of competence in all areas of the exhibition industry and has become one of the leaders in the Russian exhibition market. The innovation of FAREXPO is reflected, first of all, in the development and use of new technologies to attract customers for companies participating in exhibitions.
The activities of FAREXPO are duly appreciated by the Russian and international professional community: in 1998 FAREXPO joins the Russian Union of Exhibitions and Fairs (RUEF), in 2004 the World Association of the Exhibition Industry (UFI) accepts FAREXPO as its member and the FAREXPO brand becomes recognizable both in Russia and abroad.
FAREXPO LLC is rightfully proud of its contribution to the development of the Russian economy and market. For 30 years, we have held 429 exhibitions and fairs, in which more than 35,000 Russian and foreign companies took part, which gathered about 5,000,000 visitors!
All these years we have been working together with you, helping manufacturers of a wide variety of products, goods, devices, machines and services to find new contacts to bring their products to the consumer. Many of the FAREXPO exhibitions, having lived a long life, remain in demand on the market today as a meeting place for manufacturers and professional buyers.
We are grateful to all companies that participated in the exhibitions of FAREXPO LLC for their trust and invite them to further cooperation at our exhibitions and fairs.
We assure you that we will make every effort to make our events even more effective for solving the problems of developing your business and saturating the Russian market with goods of domestic manufacturers.
Exhibition company team
FAREXPO LLC
TESTIMONIALS
Xenia Vrbanich
Founder of brand XD Design (Croatia)
– St. Petersburg – is a fashion city with big potential. There is an amazing atmosphere- architecture, museums, shops. I like it even more than Paris. It is not surprising that there is a professional event of the fashion industry in this city which has the government support. At the exhibition we represent the current collection, which you will be able to find soon in shops all over the world, and samples of coming SS’19 collection. I feel that citizens and guests of the city really like our models, we did not have lack of the interest.
Nadezhda Zainakova
CEO «Sharkan-Trikotazh»Ltd (Udmurtia, Russia)
– I felt a bit prejudiced about participation at the Fashion Industry exhibition this year. I was afraid of lack of buyers- new venue, which is not at the downtown. But I was wrong, our participation was very successful, we have met new buyers. Besides, the Fashion Industry exhibition is always a place for new knowledge and new contacts for us. For example we base our upcoming collections on the information of Luba Popova’s seminar. This year we have found out about on-line platform of the “Fashion magazine”, which we are going to use for promotion of our products around Russia. The zone of outsourcing is a very useful beginning. Nowadays fashion has changed very fast, and to have 8 collections per year is not enough. We feel not enough of producing volume and have to look for partners who will help us with that. I am more than satisfied with the new venue and new format of the event.
David Wilkinson
Managing director of the department store «Au pont rouge» (St. Petersburg, Russia)
– It is a great idea to organize a professional event for the fashion-business in St. Petersburg. It is the city with a huge numbers of opportunities, gorgeous buildings, surrounding by the water. It is the city with lots of talented people, where you can always use your potential. Besides, St. Petersburg has always been a place where something new was born. Fashion Industry exhibition has become this kind of discovery for me. It is a place where interest of designers, producers and retailers gather together because of the union goal- to dress up the Russians. This project has a great future because it is supported by the government of the country which is very important nowadays.
Abdula Mahmood Barakat
chain of stores «Mnogo tkanei» (St. Petersburg, Russia)
– It is my first visit of the exhibition. My partners have invited me. I would like to see their new collections and increase our relationships. From the very first view I have found 3 new supplier for my shops. We will try to cooperate with them, the assortment is a great. I like this event, First of all I am impressed of quantity and variety of represented fabrics, secondly the high level of professional skills of employers at the stands.
Natalia Padchenko, Regional manager of S’Oliver (Germany)
- Most of exhibitors are clothes producers. Our conception is a bit different- we offer stock collections of European brands. But even in this segment we have found interested buyers. Besides we have met our old clients who visit us to see our collections and sign contracts. Of course we can speak about final results of our participation after we calculate all sign contracts. But if we can increase our presence in Russian market thanks to new clients we will take it as success and will participate in spring edition of the fair.
Elena Nikolaeva, founder of ELNY brand (St. Petersburg, Russia)
- It was a very new experience for us to participate at the exhibition in completely new format, eban though we have been participated it for many years. The reduction of visitors numbers is understandable, but they all are our target audience. New Venue helped to create the atmosphere of b2b event, we could spend enough time to each buyer, make better presentation of our product and conditions of cooperation. The catwalk at the main runway fulfilled the impression of our company, we got many compliments and feedback of our potential clients.
Galina Egoshina, Buyer (Sibay, Bashkirtostan, Russia)
- We have 2 shops with lingerie in our town (60 000 citizens). We have to satisfy requests of all women in our town, who care about quality and ready to pay for it. We have been attracted to this exhibition by business program. I have met high-professional specialists. Even though they speak mostly about apparel but i still can use this information for my lingerie segment. For sure I will use all they recommendations and advices. In general if we speak about the exhibition, I am sure it will grow and develop. Professionalism is everywhere- exponents, different price segments etc.
Julia Gracheva, Director of sole proprietorship company (Volosovo, Leningrad region)
- Specialized exhibition should be open only for buyers and professionals of the industry. I am glad that Fashion Industry has changed its format and has become a business event. Honestly speaking I don’t really like to visit such kind of events in Moscow, and we have lack of it here in St. Petersburg. I feel like I did not waste my time by visiting the exhibition. And I believe this project will grow and become more interesting.