Business Program
Under support of: |
The Committee for enterprise
development and consumer
market of St. Petersburg |
St. Petersburg regional office
Russian public organization
"Business Russia" |
Business Program allows to establish a dialogue between producers and buyers. Discussion of all aspects of the industry is conducted in several areas. Scientific and practical conferences help to establish direct contacts with the local authorities and solve urgent problems. Proposals made during the conference are later submitted for discussion at administrative structures. Training seminars, workshops, training courses aimed to improve the professional level of all members of the fashion-industry: producers, buyers, designers and others.
THE PROGRAM OF THE EXHIBITION "FASHION INDUSTRY" *
March, 21
12.00
Seminar "How a designer or his PR person can build successful interaction with the media"
Hosted by Valentina Kuznetsova, Editor–in-chief of the RIA Moda news agency.
13.00
The report "VKontakte vs Telegram: where it is more profitable to sell clothes in 2024"
Conduct by Elena Kagirova, head of the MK-AGENCY agency, fashion marketer, SMM marketer, game technician, author of the game "Write, sell"
14.00
Seminar "Analysis of men's and women's shows. The main trends"
The seminar is led by Yulia Karagodina, an expert in the field of fashion, co-author of 120 clothing collections, creator of webinars on trends and fashion trends, author of the online course "Assortment Matrix".
15.00
Seminar "How to plan marketing for a 25% increase in fashion sales next month"
Сonducted by Irina Poshuk, fashion marketing expert, number 1 marketer in fashion, author of books, co-owner of the Academy of Fashion Marketing (AFM)
16.00
Seminar "How to bring seamstresses from abroad to your production. Ways, schemes and solutions"
Сonducted by Sergey Suvorov, Head of the Far Abroad Department of Finval, which has brought more than 3,000 seamstresses to production in different regions of Russia since 2015.
12.00
The report "Development of the distribution network and pumping of wholesale sales"
It is led by Yulia Kolobova, head of the Fashion magazin B2B platform. An expert in managing complex and multi-level IT projects. Head of marketing and IT departments of large retail chains of men's and women's clothing brands such as KANZLER, CHARUEL, Decoretto, ISEL, MERSELIS and others. Having created the online branch of ATB bank from scratch, she brought the bank's website to the TOP 10 sites on the Runet.
13.00
Seminar "Secrets of increasing sales of clothes and shoes through neuromarketing technologies"
14.00
Seminar "Non-obvious laws of shoe and clothing sales growth. How to make sellers work to the maximum of their capabilities"
Conducted by Evgeny Danchev, sales increase expert, business coach, organizational consultant. He worked his way up from sales manager to commercial director. More than 4,000 hours of consulting projects in 6 CIS and Eastern European countries.
15.00
Seminar "Stylish transformation of a modern woman with the help of a fashionable wardrobe in 2024"
It is led by Svetlana Starostina, TV and radio presenter, image stylist, fashion history teacher, expert of fashion show programs on television, designer of her own brand of clothing for women of Size+ parameters "Star Fashon"
16.00
The report "The state, problems and prospects of the textile and light industry in Russia and the BRICS countries"
It is led by Daria Shcherbakova, Head of the St. Petersburg branch of the Association of Textile Workers of Russia, Candidate of Sociological Sciences, Associate Professor of the Russian Academy of Sciences
11.00
Seminar report "The Future and fashion. Be yourself. Upcoming and promising trends in clothing and textiles. 2025"
Conducted by Maya Kuznetsova, fashion designer, designer, trend analyst, PhD in Art History, member of the St. Petersburg Union of Designers, head of the ARTIZIA - the Art of Costume project, Associate Professor at the St. Petersburg State University of Industrial Technology and Design (SPbGUPTD).
12.00
Seminar "How energy becomes a new currency in modern society" (within the framework of Woman's Lifestyle Expo)
Conducted by Nadezhda Gusarova, blogger, certified nutritionist, author of programs to restore health and eating behavior
13.00
Seminar "The speech image of a modern woman. How to influence your life, your environment and your career with speech and voice" (within the framework of Woman's Lifestyle Expo)
It is led by Svetlana Starostina, a TV and radio presenter, a coach in voice and speech, effective communications and public speaking, a strategic producer of fashion show programs, has been on the air for more than 6.5 years.
14.00
Seminar "Career, husband, children, me. What should I put first?" (within the framework of Woman's Lifestyle Expo)
Conducted by Tatiana Brain – psychologist, ICF coach
15.00
Seminar "How to become a guide for a client. Hairdressing" (within the framework of Woman's Lifestyle Expo)
It is led by Natalia Alexandrovna Roshchina, founder and art director of the training center for Hair stylists, a member of the jury at various competitions for hairdressers, has opened more than 5 salons, a certified Schwarzkopf technologist.
March, 24
13.00
Autograph session by Elena Feoktistova, author of the best-selling books "Investing without risk", "A smart girl becomes rich", "Money is always 2.0"
Elena Feoktistova is the winner of the All–Russian competition "Financial Advisor of the Year" (2020, practicing lawyer and financial consultant with 19 years of experience, lecturer at RANEPA, director of the Center for Financial Culture
