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FORUM OF CREATIVE YOUTH and Competition of Young Designers "Generation NEXT" IN THE FRAMEWORK OF THE «FASHION INDUSTRY» EXHIBITION

OCTOBER 17-20, 2024

SAINT PETERSBURG

FORUM GENERATION NEXT

The goal of Forum is to support and promote aspiring designers at the stage of starting to build a professional career in light industry, establishing contacts with consumers, buyers and manufacturers, and providing the manufacturing sector with young personnel.

The competition selection is conducted in the format of online voting by the Experts. During the exposition of young designers' projects in the exhibition space of the "Fashion Industry" exhibition and demonstration of the works of the Forum finalists on the podium, the experts and the Public Jury select the winners of the "Generation NEXT" Contest.

FORUM CONCEPT

FORUM GENERATION NEXT

Goal of Forum is to create, within the framework of the professional exhibition «Fashion Industry», a platform for the creative realization of creative youth, promoting aspiring designers and specialists at the stage of creating their own brands and at the beginning of building a professional career.

    Objectives of the Forum:
  • Creating conditions for participation in exhibition activities by gifted students, aspiring designers and promising young professionals.
  • Attracting the attention of employers and manufacturers to the achievements of young designers and specialists, developing business cooperation between forum participants and exhibition participants and representatives of the fashion industry.
  • Involving students and teachers of specialized universities, secondary educational institutions, vocational training (retraining) schools of the Russian Federation and foreign countries to participate in the professional life of the industry.
  • Creation of a new format of educational activities in a real working environment and conditions for the exchange of experience between educational institutions of higher and secondary vocational education, vocational training (retraining) schools.
    Within the framework of the Forum, various events are expected to be held daily:
  • Presentations of participants’ projects (5 minutes, a video or presentation, a story about their achievements and capabilities), it is possible to organize a show-presentation using your team.
  • Presentations of specialized departments as an opportunity to find business partners among exhibition participants.
  • Conducting public master classes, open lectures, seminars.
  • Meetings with industry professionals, jury representatives, and exhibition management. Topics: what is expected of young people in production, what is important to learn before starting work, how to go to an exhibition and why, etc.
  • Round tables with the participation of finalists, jury members, participants and the exhibition management.
  • A design hackathon is a competitive creation of sketches on a given topic.

FORM OF CONDUCTING THE competition

Stage 1 (July 10 – August 30, 2024)

Competitive selection of participants on the online platform. Uploading materials (up to 10 images, including a photo of the author, a brief resume, identification of the educational institution and teacher-supervisor, links to videos, social network pages is required) until August 22. The jury vote takes place over 10 days.

The organizing committee sums up the results and announces the finalists of the Competition on September 1.

All participants receive electronic diplomas. All finalists receive paper diplomas.

At the preparatory stage, the organizing committee holds online meetings with the finalists to coordinate the program and the work of stage 2.

Stage 2 (October 17–20, 2024)

The Competition stand at the «Fashion Industry» exhibition is a creative environment and a joint exhibition of textile, costume and graphic designers. Showroom and business platform for master classes and presentations.

The best works are presented at the stand. The works of all finalists are shown on the screen.

DIRECTIONS OF COMPETITIVE SELECTION

The competitive selection is carried out in three directions. Participants can present both educational work and products for the showroom.

Textile

    nominations:
  • «ART-TEXTILE». Author's exhibition samples with a predominance of handmade work
  • «PROM-TEXTILE». Crocs and textile samples developed for industrial replication

Costume

    nominations:
  • «COLLECTION». A complete group of models of men's, women's, and children's clothing (possibly with shoes and accessories), expressing the author's solution to the image of a modern person.
  • «PROM SAMPLE». Model ready for serial implementation
  • «FOOTWEAR AND ACCESSORIES»

Graphic design

    nominations:
  • «FASHION ILLUSTRATION»
  • «POLYGRAPHY»
  • «BRANDED STYLE»
  • «PHOTO»

Target nomination

The targeted nomination is carried out by the Competition organizer at the request of the manufacturing enterprise and is aimed at identifying young specialists who are ready to work with the enterprise’s assortment.

The target nomination is announced by the enterprise and carried out by the Competition organizing committee within the framework of the seasonal session (November-March / April-October) in accordance with the Regulations on the Competition and the Target Nomination Agreement.

CONDITIONS OF PARTICIPATION AND STAGES

Young specialists and students of Russian and foreign universities, colleges and professional training (retraining) schools aged 16 to 35 years old who have submitted applications in accordance with the deadlines established by the organizing committee are allowed to participate in the competitive selection.

The participant has the right to submit a project in any direction, including one project in several directions and (or) one project in different nominations. To register in different directions and nominations, you must submit separate applications.

The selection of works for the Competition exposition is carried out by independent experts. The organizing committee reserves the right to transfer the project to another nomination.

The Competition is held at a special site of the International Exhibition «Fashion Industry». The final includes a general exposition of projects and the Competition program.

Participation in the final exhibition of the Competition is free. All participants in the final exhibition present their works and participate in the installation of the stand on the eve of the opening day of the exhibition.

Dismantling of the stand: at the end of the Competition on the last day of the exhibition from 15.00 to 16.00, participants independently dismantle and remove their exhibits.


Winners of the 2024 competition

In the direction of COSTUME - Maria Vagacheva, collection of clothes and accessories ‘Aquariumistics’, St. Petersburg State University of Industrial Technologies and Design, supervisor Irina Alexandrovna Pestova.

In the direction of TEXTILE - Anna Parmenova, panel ‘Carpet Monster’, St. Petersburg State Academy of Art and Industry named after A.L. Stieglitz. A. L. Stieglitz.

In the direction of GAPHIC DESIGN - Tatiana Barabanova, series of sketches ‘Eclectic 1’, St. Petersburg State Academy of Arts and Industry named after A. L. Stieglitz. A.L. Stieglitz, supervisor Svetlana Stazhkova.


Release Post-Release

CONTACTS

Maya Kuznetsova - artistic director of the International Competition for Young Designers "Generation NEXT"
+7 (921) 323-05-04,
office@pokolenienext.org