Business Program

Under support of:

The Committee for enterprise
development and consumer
market of St. Petersburg

St. Petersburg regional office
Russian public organization
"Business Russia"

Business Program allows to establish a dialogue between producers and buyers. Discussion of all aspects of the industry is conducted in several areas. Scientific and practical conferences help to establish direct contacts with the local authorities and solve urgent problems. Proposals made during the conference are later submitted for discussion at administrative structures. Training seminars, workshops, training courses aimed to improve the professional level of all members of the fashion-industry: producers, buyers, designers and others.

THE PROGRAM OF THE EXHIBITION "FASHION INDUSTRY" *

March, 13

11.00

Seminar "How to convert leads into sales? Proven steps for each stage: from the offer to closing objections"
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You will learn:

What settings are important to use to avoid draining your budget;
Why a solvent lead cannot be cheap, and how to calculate its profitability;
The differences between context and social networks, the advantages of each tool;
2 types of advertising, from the understanding of which 90% of the result depends.

As well as the answer to the non-obvious question - "Why can't you follow the big brands?"

Come to increase conversions and grow multiples in the coming year!

Led by Elena Kagirova, head of the MK-AGENCY agency. A marketer with 11 years of experience will tell you the details that will help you get sales from social networks and learn how to work even with cold leads.

12.00

Seminar "Global Fashion Trends 25/26. How to perceive trends"
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Questions and topics to be discussed at the workshop:

There is transformation in existing topics. New ones are also emerging. How to combine everything and what comes out of it.
I will put everything in its place and tell you how to use trends and tendencies for business and personal purposes.

Studying the main nuances so that everyone can make a conclusion - what kind of platform and what budgets are needed to promote their project.

Led by Julia Karagodina, fashion expert, co-author of 120 fashion collections, creator of webinars on fashion trends and tendencies, author of the online course "Assortment Matrix".

13.00

Master class "Creating merch for organisations. Experience of a practicing designer"
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Questions and topics to be discussed at the seminar:

What is merch, and where to start working with it
Important aspects in designing for organisations
Trends of merch on the modern market
Analysis of ready-made cases
Presentation of the project in front of the customer
Technical recommendations

Led by Alena Marycheva - designer of prints and clothes, the creator of brands A.M.D.DESIGNER, MERCH CHERRY, Expert and speaker of all-Russian and federal projects in the field of design, author and teacher of design courses.

14.00

Seminar "Opportunities for creative growth and realisation of young designers based on the resources of the Tavrida art cluster"
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Tavrida Art Cluster and Meganom Academy of Creative Industries is a year-round educational centre with a conceptually new approach to training for young professionals in the creative industries, managers and NGO leaders.

At the seminar you will get answers to the questions:

What options of educational programmes exist?
What are the conditions of admission to full-time educational programmes of the Academy?
What are the prospects of employment and internships for residents of the art cluster?

Led by Maxim Krylov - designer of Nordtex LLC, expert of the art cluster "Tavrida", associate professor of the department "Costume and Textile Design" named after N.G. Mizonova FSBEU VO "IvHPU".

March, 14

11.00

Seminar "Case: How to increase the share of sales from VKontakte from 3% to 30%"
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A systematic look at offline shop marketing.

Consider:

success metrics: what's important to track and how;
content principles;
visual details;
peculiarities of working with stylists;
as well as how to track sales from VK in the absence of a CRM-system.

Let's meet and get a step-by-step work plan!

Led by Elena Kagirova - head of the agency MK-AGENCY, fashion-marketer with 11 years of experience, SMM-marketer, game-technician, author of the game "Write, sell".

13.00

Seminar "Impressive image. From the catwalk to life. Adapting trends for a woman's spring and summer wardrobe"
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Questions and topics to be discussed at the seminar:

Fashion trends and tendencies for spring-summer 2025. Filling but not overloading your wardrobe.
Fashion and budget. What to save on and what to impress. Smart shopping - spending on a wardrobe that works for several seasons in a row.
Personal style of a modern woman - necessity or luxury. What your style says.

Led by Svetlana Starostina - TV and radio presenter, image-stylist, teacher of fashion history, expert of fashion show programmes on TV, designer of her own brand of clothes for women of Size+ parameters "Star Fashon".

14.00

Seminar "Website as a sales engine: Why your business loses money without it"
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Questions and topics to be discussed at the seminar:

A website is your 24/7 salesperson: how it works 24/7
Increasing trust and recognition: why having a website is critical
Where are your customers looking for you? Why they're waiting for you online
From a simple website to a complex system: what website options exist today
Adaptive design and mobile optimisation: why it's important for your business
SEO and promotion: how to get your website found
Integration with social media and other platforms: enhancing your online presence
Website as a platform for communication with customers: feedback, support, loyalty
How to launch your website quickly and without large investments: step-by-step instructions
Website builders vs custom development: what's right for you

Led by Yulia Kolobova, Head of B2B platform "Fashion magazin". Expert in managing complex and multi-level IT projects. Head of marketing and IT departments of large retail chains of men's and women's clothing.

March, 15

11.00

Seminar "Customer days as a tool for creating a brand or shop community"
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Questions and topics to be discussed at the seminar:

What are customer days
What is a brand or shop's community
How to make customer days a tool that leads to community building
Customer days as a sales funnel that leads to results

Led by Sergey and Irina Pischuki - experts in sales and fashion marketing, co-founders of the Pischuki Club

12.00

Seminar "The future and fashion. Sustainability under uncertainty"
Подробнее >>>

The global fashion industry continues to operate in an environment of economic uncertainty, turbulent markets and changes in consumer behaviour. All of these factors influence collection styles and trends. In addition, regional trends are proving to be polar opposite, making it difficult to choose the right direction. Finding stability and points of growth is the main challenge of the near future. The year 2025 is likely to be a time of new strategy choices and decisions for many brands.

Seminar Programme:

The long-awaited slowdown in the production cycle has arrived. How is this affecting trends and how to operate in the new environment?
Regional differences continue to determine the situation on the fashion market. What trends should be orientated to in Russia?
The reshuffle of global trade continues, and new players are appearing on the market, with brands changing segments. How can you improve your position and reputation in the new conditions?
Consumers, who have suffered from the recent period of high inflation, are becoming increasingly price sensitive. Is the market being led by non-luxury?

These questions will be examined through the prism of current trends in style, shape and colour.

Led by Maya Kuznetsova, fashion designer, designer, independent trend analyst, candidate of art history, member of the St. Petersburg Union of Designers, head of the project "ARTISIA - the Art of Costume", associate professor at the St. Petersburg State University of Industrial Technologies and Design (SPbGUPTD).

14.00

Seminar "Speech techniques and secrets of persuasiveness of speakers, with the help of which you will achieve everything you want in life and in business"
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At the meeting, we'll raise questions such as:

What your voice and speech says about you when you utter just one phrase.
How to skilfully declare your wants and needs, getting positive results in any negotiations.
Popularity and manifestation through speech is the 2025 trend for everyone in life and business.
Techniques in negotiations, meetings, conferences, speeches, communication, with the help of which you will immediately get the desired results. Practice.

Led by Svetlana Starostina - TV presenter, author of the channel "Voice of the Leader" on the secrets of public speaking and effective negotiations, an expert in the development of personal brand and self-positioning.

15.00

Round table "Integration of young professionals in the domestic fashion industry - identifying points of contact between the future and the present"
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Questions for discussion:

Map of ideal interaction. Results of the express survey of students and teachers of profile educational institutions and identified problems.
Maya Kuznetsova, Artistic Director of the International Competition of Young Designers "Generation NEXT", teacher, member of the St. Petersburg Union of Designers

Problems of actualisation of training of creative specialists in the fashion industry. What can be the ways to solve them? How to make the training of designers modern, and graduates - in demand and competitive?
Olga Kalashnikova, Associate Professor, Costume Design Department, Stieglitz St. Petersburg State University of Arts and Design
Anita Makhnova, Associate Professor, Costume Design Department, Stieglitz St. Petersburg State University of Arts and Design
Angela Valeryevna Scherbakova, Associate Professor of the Department of Decorative and Applied Arts and Artistic Textiles of the Kosygin Russian State University (Technology. Design. Art). "The role of the fashion industry in supporting young professionals"

Competitiveness of a young specialist. What are the strengths of university training? What do universities fail to teach and what is missing at the output?
Artyom Kalyakin, Master's student of A.L. Stieglitz St. Petersburg State University of Arts and Crafts
Mikhail Evtropkov, Master's student of A.L. Stieglitz St. Petersburg State University of Arts and Crafts

Staff hunger and graduates. How do enterprises see their interaction with universities? How is the problem of adaptation of young specialists to the realities of the industry solved?

Open discussion on the roundtable issues

Moderator Valentina Kuznetsova - Editor-in-Chief of RIA Moda IA, Vice-President of the Federation MODA.RF

March, 16

13.00

Awarding the winners of the Generation NEXT Competition

*The program of events is subject to change

Business Program

THE PROGRAM OF THE EXHIBITION "FASHION INDUSTRY" *

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