You will learn:

• What settings are important to use to avoid draining your budget;
• Why a solvent lead cannot be cheap, and how to calculate its profitability;
• The differences between context and social networks, the advantages of each tool;
• 2 types of advertising, from the understanding of which 90% of the result depends.

As well as the answer to the non-obvious question - "Why can't you follow the big brands?"

Come to increase conversions and grow multiples in the coming year!

Questions and topics to be discussed at the workshop:

• There is transformation in existing topics. New ones are also emerging. How to combine everything and what comes out of it.
• I will put everything in its place and tell you how to use trends and tendencies for business and personal purposes.

Questions and topics to be discussed at the seminar:

• What is merch, and where to start working with it
• Important aspects in designing for organisations
• Trends of merch on the modern market
• Analysis of ready-made cases
• Presentation of the project in front of the customer
• Technical recommendations

Tavrida Art Cluster and Meganom Academy of Creative Industries is a year-round educational centre with a conceptually new approach to training for young professionals in the creative industries, managers and NGO leaders.

At the seminar you will get answers to the questions:

• What options of educational programmes exist?
• What are the conditions of admission to full-time educational programmes of the Academy?
• What are the prospects of employment and internships for residents of the art cluster?

A systematic look at offline shop marketing.

Consider:

• success metrics: what's important to track and how;
• content principles;
• visual details;
• peculiarities of working with stylists;
• as well as how to track sales from VK in the absence of a CRM-system.

Let's meet and get a step-by-step work plan!

Questions and topics to be discussed at the seminar:

• Fashion trends and tendencies for spring-summer 2025. Filling but not overloading your wardrobe.
• Fashion and budget. What to save on and what to impress. Smart shopping - spending on a wardrobe that works for several seasons in a row.
• Personal style of a modern woman - necessity or luxury. What your style says.

Questions and topics to be discussed at the seminar:

• A website is your 24/7 salesperson: how it works 24/7
• Increasing trust and recognition: why having a website is critical
• Where are your customers looking for you? Why they're waiting for you online
• From a simple website to a complex system: what website options exist today
• Adaptive design and mobile optimisation: why it's important for your business
• SEO and promotion: how to get your website found
• Integration with social media and other platforms: enhancing your online presence
• Website as a platform for communication with customers: feedback, support, loyalty
• How to launch your website quickly and without large investments: step-by-step instructions
• Website builders vs custom development: what's right for you

Questions and topics to be discussed at the seminar:

• What are customer days
• What is a brand or shop's community
• How to make customer days a tool that leads to community building
• Customer days as a sales funnel that leads to results

The global fashion industry continues to operate in an environment of economic uncertainty, turbulent markets and changes in consumer behaviour. All of these factors influence collection styles and trends. In addition, regional trends are proving to be polar opposite, making it difficult to choose the right direction. Finding stability and points of growth is the main challenge of the near future. The year 2025 is likely to be a time of new strategy choices and decisions for many brands.

Seminar Programme:

• The long-awaited slowdown in the production cycle has arrived. How is this affecting trends and how to operate in the new environment?
• Regional differences continue to determine the situation on the fashion market. What trends should be orientated to in Russia?
• The reshuffle of global trade continues, and new players are appearing on the market, with brands changing segments. How can you improve your position and reputation in the new conditions?
• Consumers, who have suffered from the recent period of high inflation, are becoming increasingly price sensitive. Is the market being led by non-luxury?

These questions will be examined through the prism of current trends in style, shape and colour.

At the meeting, we'll raise questions such as:

• What your voice and speech says about you when you utter just one phrase.
• How to skilfully declare your wants and needs, getting positive results in any negotiations.
• Popularity and manifestation through speech is the 2025 trend for everyone in life and business.
• Techniques in negotiations, meetings, conferences, speeches, communication, with the help of which you will immediately get the desired results. Practice.

Questions for discussion:

• Map of ideal interaction. Results of the express survey of students and teachers of profile educational institutions and identified problems.
  Maya Kuznetsova, Artistic Director of the International Competition of Young Designers "Generation NEXT", teacher, member of the St. Petersburg Union of Designers


• Problems of actualisation of training of creative specialists in the fashion industry. What can be the ways to solve them? How to make the training of designers modern, and graduates - in demand and competitive?
  Olga Kalashnikova, Associate Professor, Costume Design Department, Stieglitz St. Petersburg State University of Arts and Design
  Anita Makhnova, Associate Professor, Costume Design Department, Stieglitz St. Petersburg State University of Arts and Design
  Angela Valeryevna Scherbakova, Associate Professor of the Department of Decorative and Applied Arts and Artistic Textiles of the Kosygin Russian State University (Technology. Design. Art). "The role of the fashion industry in supporting young professionals"


• Competitiveness of a young specialist. What are the strengths of university training? What do universities fail to teach and what is missing at the output?
  Artyom Kalyakin, Master's student of A.L. Stieglitz St. Petersburg State University of Arts and Crafts
  Mikhail Evtropkov, Master's student of A.L. Stieglitz St. Petersburg State University of Arts and Crafts


• Staff hunger and graduates. How do enterprises see their interaction with universities? How is the problem of adaptation of young specialists to the realities of the industry solved?


• Open discussion on the roundtable issues