Business Program

Under support of:

The Committee for enterprise
development and consumer
market of St. Petersburg

St. Petersburg regional office
Russian public organization
"Business Russia"

Business Program allows to establish a dialogue between producers and buyers. Discussion of all aspects of the industry is conducted in several areas. Scientific and practical conferences help to establish direct contacts with the local authorities and solve urgent problems. Proposals made during the conference are later submitted for discussion at administrative structures. Training seminars, workshops, training courses aimed to improve the professional level of all members of the fashion-industry: producers, buyers, designers and others.



THE PROGRAM OF THE EXHIBITION "FASHION INDUSTRY" *



October, 17

11.00
Masterclass "Adapting digital printing to sewing patterns in one programme. How to simplify the work process?"
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Questions and topics to be discussed at the workshop:

  • Questions and mistakes when writing grant applications.
  • Technical features of the electronic format for the vector programme.
  • Creating patterns and adapting to moulds.
  • Layouts in Adode Illustration.
  • Preparation of layouts for laser cutting.
  • A.M.D.DESIGNER's swimwear brand A.M.D.DESIGNER's analysis of ready-made cases by example

Demonstration of practical work on rendering and colour separation of design for silkscreen printing.

Led by Alena Marycheva - print and clothing designer, creator of brands A.M.D.DESIGNER, MERCH CHERRY, Expert and speaker of all-Russian and federal projects in the field of design, author and teacher of design courses.
12.00
Seminar "14 critical mistakes of SMM, because of which there is no result"
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Questions and topics to be discussed at the workshop:

  • From visuals to texts
  • From selecting an instrument to analysing the results
  • Let's discuss the obvious and not-so-obvious reasons.

Studying the main nuances so that everyone can make a conclusion - what kind of platform and what budgets are needed to promote their project.

Led by Elena Kagirova - head of the agency MK-AGENCY, fashion-marketer, SMM-marketer, game-technician, author of the game "Write, sell".
13.00
Seminar "Opportunities to realise creative potential with the help of grant funds of state and non-state funds"
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Questions and topics to be discussed at the workshop:

  • Government grants for young designers from Rosmolodezh. Types of grants and promising grant projects.
  • Design rules and requirements for projects.
  • Questions and mistakes when writing grant applications.
Led by Maksim Krylov - designer TM ‘Noch Nezhna’, ‘Luisa de Rizzo’ and large federal networks, an expert of the art-cluster ‘Tavrida’, a member of the expert council ‘Rosmolodezh’, associate professor of the Department of Costume and Textile Design. N. G. Mizonova IVSPU Department of Costume and Textile Design
14.00
Seminar "Collection Themes and Key Models of the Spring/Summer 2025 Shows"
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Questions and topics to be discussed at the workshop:

  • Let's take a detailed look at the direction and trends of catwalk shows. Where the eyes of buyers and manufacturers are heading.
  • Let's break down the brands' key models.
Led by Yulia Karagodina, fashion expert, co-author of 120 clothing collections, creator of webinars on fashion trends and tendencies, author of the online course ‘Assortment Matrix’.
15.00
Seminar "Fashion Marketing and Sales Lifehacks for Stores and Brands in the Fashion Industry"
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Questions and topics to be discussed at the workshop:

  • New principles of human behaviour that dictate different rules of business promotion
  • Fashion marketing tricks to promote brands and shops
  • Sales Lifehacks that allow you to close deals with x2 efficiency
Led by Irina Pischuk, fashion marketing expert, number 1 fashion marketer, author of books, co-owner of the Academy of Fashion Marketing (AFM).

October, 18

11.00
Seminar "Digital Printing in Fashion: Technologies, Trends and Perspectives in the Fashion Segment"
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Questions and topics to be discussed at the workshop:

  • Digital textiles: possibilities and perspectives of fashion application
  • The practice of digital printing in fashion - design as the basis for digital printing
  • Decorating and customisation
  • Types of printing, application of prints
  • Use of different decoration methods in one product
Speakers: Maria Odinokova - founder of KUNJUT factory and Shushshana Grigoryan - fashion designer. The KUNJUT team are textile industry experts, speakers from the Beinopen Institute, lecturers from the Royal Academy of Fine Arts in Antwerp, the Estonian Academy of Arts in Tallinn, the A.L. Stieglitz Academy of Art and Industry and the University of Industrial Technology and Design in St. Petersburg.
12.00
Seminar "New Logistics 2024: - pathways, schemes and solutions"
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Questions and topics to be discussed at the workshop:

  • The goods were sanctioned in the country of departure: why you should not stop doing FEA?
  • What to do if the usual logistical route no longer works?
  • Delivery of cargo when a supplier refuses to co-operate with Russia directly
  • How do you bring in the goods if it's less than 1 pallet and no one wants to take it?
  • You need to bring your cargo, but you don't want to understand currency control, customs clearance and other nuances: what to do?
  • Where to look for new suppliers who have experience of interacting with Russia?
  • How to get your own outsourced FEA expert?
  • Where do I start if I want to do import/export?
Led by Maria Simakova - Founder and CEO of Agile Customs & Logistics (ACL) Over 17 years in logistics and customs clearance. She has worked her way up from an operations manager to the owner of the company.
13.00
Seminar "Mobile marketing for retailers and manufacturers"
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Questions and topics to be discussed at the workshop:

  • Channels of attraction and retention
  • Own app - how to understand, evaluate, launch and make profitable
  • Situation on storages - segment leaders, market overview, best practices
Led by Alla Raud - Head of ASO at IT-Agency advertising and consulting agency. Speaker at IMExpert, Ecom Expo, EMAILMATRIX conferences, Marcom Club lecture series, ITAK and System Marketing podcasts
14.00
Seminar "Building your own brand from scratch and obtaining authorisations"
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Questions and topics to be discussed at the workshop:

  • Step-by-step work on the direction of own trade mark: how to choose the type of goods for STM, based on practical aspects and ‘attract’ the attention of the buyer.
  • Algorithm of work with KIFA PJSC within the framework of STM creation, work strategy.
  • The new demands of a turbulent market and how to meet them and survive the competition.
Read by Irina Shumkova - Supplier Relations Manager at KIFA - a b2b platform for digital trade between Russia and China, an expert in category management with over 20 years of experience, working with brands such as Puma, Baldinini, Premiata and others.
15.00
Seminar "Runway and Life. Points of contact between the creativity of a couturier and an ordinary woman"
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Questions and topics to be discussed at the workshop:

  • Fashion influences the modern woman and her life, and how not to get confused by the variety of fashion trends and currents.
  • Create interesting looks for different occasions in life from basic and trendy pieces in the year 25.
  • Personal style - how much does it cost for a woman today. And how not to overpay for the pleasure of being fashionable.
  • A stylish budget - spending wisely on a wardrobe that works for several seasons in a row.
Led by Svetlana Starostina - TV and radio presenter, image-stylist, teacher of fashion history, expert of fashion show programmes on TV, designer of her own brand of clothing for women Size+ "Star Fashon".

October, 19

12.00
Lecture "Fashion - dictatorship or freedom"
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Fashion is a social phenomenon involving a group of people and by definition cannot be a sphere of absolute freedom. Designers, producers, managers, business owners, as well as companies that serve industry processes and people who consume fashion are involved in the creation of fashion and find themselves participants in a complex relationship in which they play certain roles. In the course of the lecture we will try to understand how the monopolisation of fashion has developed in the modern world and how it has turned out for us, the consumers.

Let's talk about those who took over fashion, how and why it happened. We will also remember those who create fashion, consciously or subconsciously translating into it the codes and values of their generation. We will get to know those for whom the dictate of fashion is a daily job. And perhaps we will understand: to obey or to protest?

Led by Maya Kuznetsova, fashion designer, designer, independent trend-analyst, candidate of art history, associate professor, member of the St. Petersburg Union of Designers, associate professor of the St. Petersburg State University of Industrial Technologies and Design (SPbGUPTD), head of the Studio of Costume Art ARTISIA.
13.00
Seminar "Speech that governs a woman's life and reality."
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At the meeting, we'll figure out how:

  • With proper communication, a modern woman can negotiate with anyone (management, boss, colleague, friends, family) and achieve her goals.
  • Convincingly state your wants, dreams, needs and get positive results.
  • Get rid of fears, doubts, attitudes and start having the confidence to talk openly about yourself.
  • Apply the secrets of world speakers and TV presenters in their speech at work, at home and in everyday interactions, building positive communication.
  • We will play a game of negotiation and communication techniques, with which you will immediately get the results you need in any communication.
Led by Svetlana Starostina - TV and radio presenter, coach in voice and speech, effective communications and public speaking, strategic producer of fashion show programmes, in live shows for over 6.5 years.
14.00
Masterclass for designers "Keep your ideas early!"
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The author invites you to talk about the sources of inspiration and the ability to transform them in your work.

We are what we see. The ability to see the beauty of every moment, to capture interesting findings and use them in work at the right moment - these are the qualities that a successful designer constantly cultivates in himself.

The masterclass is accompanied by the author's slides.

Led by Irina Selyuta - Director of Fashion House LiliaKisselenko
15.00
Seminar "Brand promotion in the Internet space (mass media, social networks). Strategy and tactics"
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Questions and topics to be discussed at the workshop:

  • Defining goals and setting promotion objectives.
  • Defining the subject of coverage/promotion (What are we promoting? Who are we promoting?).
  • Information space: where do you belong?
  • Your platforms in the information space: your own and others' (your own website, social networks, media, thematic sites and platforms).
  • Your Toolkit:
  • Press releases, news releases, reports in other genres;
  • Direct advertising, promotions, SEO-promotion.
  • Scheduling of promotional work (intensity of sending messages, frequency).
  • What can serve as an information occasion (infopovod)?
  • The rule of three P's: constancy, consistency, gradualness.
Read by Valentina Kuznetsova - editor-in-chief of industry news agency RIA Fashion

October, 20

13.00
Awarding ceremony for the finalists of the Creative Youth Forum and the Generation NEXT Young Designers Competition.
*The program of events is subject to change


Photogallery

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